A message from the Chairman of the Board
Manny V. Pangilinan
For the PLDT Group to sustain its growth, it must re-invent itself into an intensely-focused customer-centric organization, delivering high-quality yet affordable services to the greatest number of Filipinos. The concentration on quality and on providing the best possible customer experience will grow in importance as PLDT provides increasingly sophisticated, high-bandwidth services. Transformation will require five key elements.
First, our growth must continue to be powered by innovation. Our ability to develop out-of-the-box solutions that recast the rules of the game has been a key source of competitive advantage for the Group in the past ten years. Breakthrough innovations such as Smart Load, for example, have enabled Smart to grow the mobile phone market beyond the limits defined by conventional wisdom.
Second, we shall raise our revenues by growing organically and by investing in new areas that optimize our existing business. Our organic growth will be drawn from various sources. One such source would be broadband applications on fixed and wireless platforms. Currently, we already have in excess of 600,000 broadband subscribers and will approach a million by end-2008.
Lastly, we will systematically step up efforts to raise our service quality to world-class standards. This has the intense attention and focus of both your Management and the Board. The ultimate objective is to improve very significantly the customer experience across a wide range of services and solutions.
Source Cited:
Pangilinan Manny V. ACC:ESS 2007. Print.
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